New College Durham Academies Trust Announces Major Rebrand as “Connect” – Marking a New Era of Collaboration Across the Region

After years of growth, partnership, and educational improvement across the region, New College Durham Academies Trust is proud to announce its official rebrand as Connect, signalling a bold new chapter in its development as a Multi Academy Trust.

The new identity reflects the Trust’s evolution into a confident, collaborative organisation committed to strengthening relationships between schools, phases, and communities. Connect represents a clear vision: to bring education together, create shared opportunities, and ensure every child benefits from the collective strength of the Trust.

As part of this milestone, the Trust has paid tribute to New College Durham who have supported its journey from the very beginning. Their guidance and belief in the Trust’s mission have played a crucial role in enabling its schools to grow, innovate, and thrive.

“We are deeply grateful to our founding sponsors,” said Linda Rodham, Chief Executive Officer of Connect Multi Academy Trust. “Their support helped build the foundations that allowed us to become the strong, self‑sustaining Trust we are today. This rebrand is not a departure from our past, but a celebration of how far we’ve come and a recognition of the people who helped us get here.”

The new name encapsulates the Trust’s core purpose and future direction: connecting schools through shared expertise, resources, and professional development; connecting phases to create seamless educational journeys from early years to post‑16; connecting communities by strengthening partnerships with families, local organisations, and regional stakeholders; and connecting people through collaboration, innovation, and a shared commitment to excellence.

“Our new identity reflects who we are now — a Trust built on partnership, ambition, and a belief that we are stronger when we work together,” added Linda Rodham. “Connect is more than a name. It’s a promise to our pupils, our staff, and our communities.”

The rebrand includes a refreshed visual identity, updated messaging, and a renewed strategic focus on collaboration and regional impact. All schools within the Trust will transition to the new branding over the coming weeks.

Connect remains committed to its mission of improving outcomes for every child, supporting staff development, and strengthening the educational landscape across the region.